Brand guidelines

Brand guidelines for Ersilia digital assets

Ersilia's brand guidelines were developed by Forma.co. You can find an explanation in this blog post. The initial thinking on the brand design is summarized in this presentation.

Logo

Logo and symbol allowed combinations

301KB

Ersilia_Logo.pdf

PDF

Open

Official logo in vectorial format

More versions of the logo can be found in this folder.

Colors

Ersilia color palette

Color name	HEX	RGB
Plum	#50285A	(80,40,90)
Mint	#BEE6B4	(190,230,180)
White	#FFFFFF	(255,255,255)
Gray	#D2D2D0	(210,210,210)
Yellow	#FAD782	(250,215,130)
Blue	#8CC8FA	(140,200,250)
Pink	#DCA0DC	(220,160,220)
Orange	#FAA08C	(250,160,140)
Purple	#AA96FA	(170,150,250)

Typography

Ersilia's corporate typeface is Beausite Classic Clear, with the addition of Beausite Classic Clear Italic and Beausite Classic Semi Bold.

Ersilia's corporate typography.

Beausite is not freely available. If you need to use this font type for any Ersilia-related documents, please reach out to [e-mail] to get the font files.

An alternative (and officially-accepted) font to Beausite available from Google Fonts is the Inter font.