# Brand guidelines

Ersilia's brand guidelines were developed by [Forma.co](https://forma.co). You can find an explanation in [this blog post](https://medium.com/ersiliaio/ersilia-open-source-initiative-brand-guidelines-130fe53104f5). The initial thinking on the brand design is summarized in [this presentation](https://drive.google.com/file/d/1EgNbwWsLH9YrZcr-lz1TC12Ns4vvQFUb/view?usp=sharing).

## Logo

<figure><img src="https://3344829256-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mj44wxA7bU1hQH19m8I%2Fuploads%2FFcOLdG9RALJcZwci9H1Z%2F1_3Dznw4zNLQiCiAts26VTCg.png?alt=media&#x26;token=ac47be03-baec-43a0-b453-e1d96efc6f06" alt=""><figcaption><p>Logo and symbol allowed combinations</p></figcaption></figure>

{% file src="<https://3344829256-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mj44wxA7bU1hQH19m8I%2Fuploads%2Fr3voA1tMHtYGLmt1fYhy%2FErsilia_Logo.pdf?alt=media&token=2d4554cb-6ca3-4b43-a7de-fe5a6542b0c1>" %}
Official logo in vectorial format
{% endfile %}

More versions of the logo can be found in [this folder](https://drive.google.com/drive/folders/19SM1ALd4wYbmcEqPEqZV-q6FTQ_82I3c?usp=sharing).

## Colors

<figure><img src="https://3344829256-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mj44wxA7bU1hQH19m8I%2Fuploads%2FhlcgSx92y8xocO03OSOX%2F1_DRlnE3LuYwhXMqWe4X5Pkw.png?alt=media&#x26;token=836e3195-4eec-40b9-a603-34019f86040d" alt=""><figcaption><p>Ersilia color palette</p></figcaption></figure>

| Color name | HEX     | RGB           |
| ---------- | ------- | ------------- |
| Plum       | #50285A | (80,40,90)    |
| Mint       | #BEE6B4 | (190,230,180) |
| White      | #FFFFFF | (255,255,255) |
| Gray       | #D2D2D0 | (210,210,210) |
| Yellow     | #FAD782 | (250,215,130) |
| Blue       | #8CC8FA | (140,200,250) |
| Pink       | #DCA0DC | (220,160,220) |
| Orange     | #FAA08C | (250,160,140) |
| Purple     | #AA96FA | (170,150,250) |

## Typography

Ersilia's corporate typeface is **Beausite Classic Clear**, with the addition of **Beausite Classic Clear Italic** and **Beausite Classic Semi Bold**.

<figure><img src="https://3344829256-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mj44wxA7bU1hQH19m8I%2Fuploads%2FdJzAAkxm1wKAoOAJhECE%2F1_D_h-SVUIdAmkxrXa94OFig.png?alt=media&#x26;token=6531e39c-a817-4c33-b0a0-c65445a849e9" alt=""><figcaption><p>Ersilia's corporate typography.</p></figcaption></figure>

{% hint style="warning" %}
Beausite is **not freely available**. If you need to use this font type for any Ersilia-related documents, please reach out to <miquel@ersilia.io> to get the font files.
{% endhint %}

{% hint style="info" %}
An **alternative** (and officially-accepted) font to Beausite available from Google Fonts is the [Inter](https://fonts.google.com/specimen/Inter) font.
{% endhint %}